Tag Archives: Marketing

Product and Service Positioning

Posted on November 15, 2019 by asechmentor@gmail.com

This stuff might be old hat in the US, but not so much internationally. Basically, what we advocate is positioning IN CUSTOMER PERCEPTIONS. What they think is reality, not what your marketing department tells you. A quick way to get … Continue reading →

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Coping with the ‘Recession’

Posted on September 8, 2019 by asechmentor@gmail.com

Regardless of whether you think there’s going to be a recession, and the news media are doing their best, at least in the USA, to talk businesses into thinking recession. So, we are going to give you some tips for … Continue reading →

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Don’t Rely Exclusively on Web For Leads

Posted on August 6, 2019 by asechmentor@gmail.com

Something we’ve noticed in calling around to businesses is that they’re leaving their phone numbers off their web sites. This might be a US-only post, but we’d like to know what the situation is in other countries. We know that … Continue reading →

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Back in the Saddle

Posted on May 22, 2017 by asechmentor@gmail.com

I’ve been out of commission for about a month, because of injuries sustained in a fall, but I’m able to sit at my desk, and do posts. There are a bunch of things to comment on, which I’ll try to … Continue reading →

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So, What Are Your New Year’s Resolutions?

Posted on January 6, 2017 by asechmentor@gmail.com

No, we don’t mean lose 10 pounds. We mean, for you business owners and CEOs/Presidents out there, what are you going to resolve to do this year, and it doesn’t all have to do with more sales. Here are some … Continue reading →

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Driving Customer Loyalty

Posted on July 2, 2015 by asechmentor@gmail.com

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading →

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment

Tweet Them Right

Posted on June 30, 2015 by asechmentor@gmail.com

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here: 1. Engage. Don’t just produce content, start a conversation with your customers. Look for what … Continue reading →

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Alibaba

Posted on June 15, 2015 by asechmentor@gmail.com

I happen to like Alibaba, and I like that they’re trying to get more American businesses to list their products (it doesn’t appear that services are allowed) on alibaba.com. But, there’s a big problem, $1395 big. Alibaba has stopped their … Continue reading →

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Bimbo Boo-boos

Posted on May 26, 2015 by asechmentor@gmail.com

No, this isn’t mistakes by ladies of the night. Bimbo Bread, which used to be based in Mexico, has been quietly buying up a lot of old line bakery names, such as Orowheat, Thomas (English muffins), Boboli (pizza flats), Enteman’s … Continue reading →

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Do You Know When It’s Time to Hire Professionals?

Posted on May 18, 2015 by asechmentor@gmail.com

There’s a great article on Chobani, the Greek yogurt pioneer, and it’s founder, who almost lost it all because he didn’t build a structure of competent professionals to help him manage the business. But, the big question the article didn’t … Continue reading →

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