Tag Archives: Service Business

Product and Service Positioning

This stuff might be old hat in the US, but not so much internationally. Basically, what we advocate is positioning IN CUSTOMER PERCEPTIONS. What they think is reality, not what your marketing department tells you. A quick way to get … Continue reading

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Going International With Services

One of my Solutions Forum clients was recently approached by a fairly major Chinese store design firm to explore a partnership on using some of my client’s rather innovative store designs, particularly in small spaces. I thought it would be … Continue reading

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