Monthly Archives: March 2014

Why Marketing Is So Hard

Posted on March 31, 2014 by asechmentor@gmail.com

This was a post that appeared in the Inbound Hub area of Hubspot, and it had some useful metrics to appraise your marketing program: But, the article didn’t do anything to suggest what you could do about these distressing stats, … Continue reading →

Posted in Entrepreneurship, guerilla marketing, Internet Marketing, Marketing, Sales | Tagged , , | Leave a comment

Don’t Ban “Bossy”

Posted on March 19, 2014 by asechmentor@gmail.com

This nutty controversy has gone into overdrive! Even the New Yorker magazine feels compelled to weigh in. The female and male owners that we know have all been accused of being ‘bossy’ at some time in leading their companies, even … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

The Profit

Posted on March 10, 2014 by asechmentor@gmail.com

I did a post on this show, which airs on CNBC at 8 pm Arizona time, midway through the last season, but I find the show fascinating. Basically, companies invite in Marcus Lemonis, a turnaround specialist and wealthy multi-time entrepreneur (best … Continue reading →

Posted in Finance, firing, Franchising, Hiring, Marketing, Sales | Tagged , , | 5 Comments