Category Archives: Marketing

Product and Service Positioning

This stuff might be old hat in the US, but not so much internationally. Basically, what we advocate is positioning IN CUSTOMER PERCEPTIONS. What they think is reality, not what your marketing department tells you. A quick way to get … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment

Relationship Selling

This is a style of selling products or services to your customers where you establish a modest relationship with them before you try to sell them. The reason you want to do this is to establish trust in your customers … Continue reading

Posted in Marketing | Tagged | Leave a comment

Radio Free China

I was watching Fox News recently about the plight of the Chinese people, and the fact that they apparently have little knowlege about what’s going on outside China. Taiwan would be a logical broadcasting spot, since it’s just off the … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

Impeachment Bushwa

Normally, this wouldn’t be a topic for Entrepreneurial News, but if President Trump were impeached, it would be bad for the business community in the US and, by extension, around the world, IMHO, so it’s an appropriate topic. But, we … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Strategies to End Cash Flow Insommnia

Inc. Magazine put this article out this month, but it’s some some rather unusual statements beyond the 3 reasons, so we’ll editorialize on their headings. Making payroll: Inc. would like you to use just-in-time workers, but in a full employment … Continue reading

Posted in Marketing | Tagged , , , , , , | 1 Comment

Mad Dog’s Maxims For Leadership

Gen. James Mattis has written an excellent book on leadership, called Call Sign Chaos, (the name Mad Dog was given him by some admiring troops in the Gulf War). If you can get through the military jargon and campaigns, there … Continue reading

Posted in Marketing | Tagged , , , | 3 Comments

Student Loan Debt

Just saw a long article in the Phoenix Business Journal out the overhang that student loan debt is doing to the kids with the student loan problem. It’s apparent that none of them did much, if any planning about what … Continue reading

Posted in Marketing | Tagged , , , | 7 Comments

How to Clear 1 MM Immigration Case Backlog

We put our thinking hats on, and came up with the idea for a business, or a government division that could clear the backlog, based on the fact that we spend about $75,000 per illegal chasing, and prosecuting them for … Continue reading

Posted in Marketing | Tagged , , , | 2 Comments

C’Mon GM, SWOT Yourself

It appears that GM has rather lost its way. 55,000 workers are striking its us plants over higher wages and benefits, which now average $63 per hour. It’s been awhile since I was at Ford, but back in the day, … Continue reading

Posted in Marketing | Tagged , , , , , , | 1 Comment

Fox Fatheads

Speficially, Lou Dobbs and Sean Hannity. And you can add Charlie Gasparino of Fox Business. The business case for these two at Fox News is probably excellent….both probably lead their time segment on Fox, which leads among networks, so they … Continue reading

Posted in Marketing | Tagged , , , | 1 Comment