Category Archives: branding

Lighten up on Apple, Wall Street Journal (WSJ)

Posted on January 9, 2018 by asechmentor@gmail.com

Monday the Wall Street Journal (WSJ) ran an ‘article’ about how Apple should work to cut down on the use of cell phones by children. Buried in about para 5 was a similar plea to the other phone makers. It’s an … Continue reading →

Posted in apple, branding, cell phones, debates, guerilla marketing, Internet Marketing, Marketing, tim cook | 2 Comments

What’s Likely in 2018

Posted on January 4, 2018 by asechmentor@gmail.com

Well, if you’re like us, you’re probably glad 2017 is over. Five months on the binnacle list is enough, thank you. But, it’s on to 2018. What do we see? Continued easing of regulations at the federal level. And at … Continue reading →

Posted in banks, branding, ceo, company culture, customer service, economic policy, Entrepreneurship, eq, Finance, firing, lending, Marketing, Sales, sba, social media, social media marketing, supervision, taxes | Leave a comment

Back in the Saddle

Posted on May 22, 2017 by asechmentor@gmail.com

I’ve been out of commission for about a month, because of injuries sustained in a fall, but I’m able to sit at my desk, and do posts. There are a bunch of things to comment on, which I’ll try to … Continue reading →

Posted in branding, ceo, emotional intelligence, Entrepreneurship, Marketing, time organization | Tagged , , , , , , , | Leave a comment

Run the Country Like a Company, Donald

Posted on November 4, 2016 by asechmentor@gmail.com

Enough of the politicians, already. Donald is a breath of fresh air in a fetid swap of political correctness. You’re going into a major turnaround, Donald. The company is loosing money, seriously in debt, sales aren’t growing, and the joint … Continue reading →

Posted in branding, ceo, company culture, customer service, donald trump, Entrepreneurship | Leave a comment

Pass the Mic to Star Employees

Posted on October 27, 2016 by asechmentor@gmail.com

There was a rather unfocused article on getting a thought leader for your brand, and the origin of same, the thought being that if you broaden ownership and ability to innovate to those below the executives, it would be a … Continue reading →

Posted in branding, company culture, customer service, focus groups, guerilla marketing, Marketing, Sales, social media marketing | Leave a comment