Category Archives: guerilla marketing

Lighten up on Apple, Wall Street Journal (WSJ)

Posted on January 9, 2018 by asechmentor@gmail.com

Monday the Wall Street Journal (WSJ) ran an ‘article’ about how Apple should work to cut down on the use of cell phones by children. Buried in about para 5 was a similar plea to the other phone makers. It’s an … Continue reading →

Posted in apple, branding, cell phones, debates, guerilla marketing, Internet Marketing, Marketing, tim cook | 2 Comments

Pass the Mic to Star Employees

Posted on October 27, 2016 by asechmentor@gmail.com

There was a rather unfocused article on getting a thought leader for your brand, and the origin of same, the thought being that if you broaden ownership and ability to innovate to those below the executives, it would be a … Continue reading →

Posted in branding, company culture, customer service, focus groups, guerilla marketing, Marketing, Sales, social media marketing | Leave a comment

Tweet Them Right

Posted on June 30, 2015 by asechmentor@gmail.com

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here: 1. Engage. Don’t just produce content, start a conversation with your customers. Look for what … Continue reading →

Posted in Entrepreneurship, guerilla marketing, Internet Marketing, Marketing, social media marketing | Tagged , , , , , | Leave a comment

R.I.P. Radio Shack

Posted on February 10, 2015 by asechmentor@gmail.com

If all the people mourning the death of Radio Shack had started a year or two ago, maybe management might have awakened from its slumber. First of all, RS is in Chapter 11 bankruptcy, which means that someone could acquire … Continue reading →

Posted in ceo, Entrepreneurship, guerilla marketing, Internet Marketing | Leave a comment

Customer Service Hits and Misses

Posted on July 15, 2014 by asechmentor@gmail.com

In today’s business world, if you don’t provide excellent customer service, one of your competitors will, and you’ll find  your company’s products and services in ‘commodity hell’, which is aptly named. Recently, we’ve encountered a couple of customer service hits … Continue reading →

Posted in customer service, Entrepreneurship, guerilla marketing, Internet Marketing, Marketing | 204 Comments

Back to School for an MBA

Posted on June 9, 2014 by asechmentor@gmail.com

Well, Fortune is finally getting with the program. They had an article on MBA programs and the changes to the programs in the last few years: leadership, innovation, entrepreneurship, law and other key areas. It got us thinking: If we … Continue reading →

Posted in Entrepreneurship, Finance, firing, guerilla marketing, Hiring, Internet Marketing, Marketing, Sales, social media, social media marketing | Leave a comment

Why Marketing Is So Hard

Posted on March 31, 2014 by asechmentor@gmail.com

This was a post that appeared in the Inbound Hub area of Hubspot, and it had some useful metrics to appraise your marketing program: But, the article didn’t do anything to suggest what you could do about these distressing stats, … Continue reading →

Posted in Entrepreneurship, guerilla marketing, Internet Marketing, Marketing, Sales | Tagged , , | Leave a comment

How Companies Can Get Smart About Raising Prices

Posted on July 23, 2013 by asechmentor@gmail.com

Raising prices can be difficult; do it right. Continue reading →

Posted in Entrepreneurship, Finance, guerilla marketing, Internet Marketing, Marketing, Sales | Tagged , , , , , , | Leave a comment

Building a funnel for both marketing and sales lead development

Posted on November 1, 2012 by don.gray@salesengineeringgroup.com

Lead development is still a very big topic. With the new automation levels with tools and the web and all, it is still critical to define what a lead is. With the automation not only of e-blasting for lead development … Continue reading →

Posted in guerilla marketing, Internet Marketing, Marketing, Sales, social media marketing | Tagged , , , , , , , | Leave a comment

7 Reasons Your Brand Will Never Be As Awesome as Applie

Posted on October 3, 2012 by asechmentor@gmail.com

7 characteristics of a good brand Continue reading →

Posted in Entrepreneurship, guerilla marketing, Internet Marketing, Marketing | Tagged , , | Leave a comment