Tag Archives: promotions

A Tale of Two Products

Mike Lindell is a smart guy and an excellent businessman; look what he’s done with a plebian product (pillows) and leveraged them into an empire. He really hasn’t put a foot wrong….good usp, good selection, leveraging pillows into associated products, … Continue reading

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How Not to Run a TV Promotion

Over the holidays, there were any number of product promotions ‘for free’, where one has to sign up for two or three additional monthly product shipments in order to get the ‘free’ shipment, which by the way, doesn’t include ‘shipping … Continue reading

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How Companies Can Get Smart About Raising Prices

Raising prices can be difficult; do it right. Continue reading

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