Category Archives: social media marketing

What’s Likely in 2018

Posted on January 4, 2018 by asechmentor@gmail.com

Well, if you’re like us, you’re probably glad 2017 is over. Five months on the binnacle list is enough, thank you. But, it’s on to 2018. What do we see? Continued easing of regulations at the federal level. And at … Continue reading →

Posted in banks, branding, ceo, company culture, customer service, economic policy, Entrepreneurship, eq, Finance, firing, lending, Marketing, Sales, sba, social media, social media marketing, supervision, taxes | Leave a comment

Pass the Mic to Star Employees

Posted on October 27, 2016 by asechmentor@gmail.com

There was a rather unfocused article on getting a thought leader for your brand, and the origin of same, the thought being that if you broaden ownership and ability to innovate to those below the executives, it would be a … Continue reading →

Posted in branding, company culture, customer service, focus groups, guerilla marketing, Marketing, Sales, social media marketing | Leave a comment

You Forgot the Product or Service and Price

Posted on July 28, 2016 by asechmentor@gmail.com

I’m not sure what’s being taught in marketing classes these days, but Smita Singh, writing in the Huffington Post (I didn’t know they covered business) has some new ‘P’s in the marketing equation: Purpose, Positioning, Personality. Wow. Several marketing mavens … Continue reading →

Posted in Entrepreneurship, focus groups, Internet Marketing, Marketing, social media marketing | 1 Comment

Four Essential Elements of a Power USP

Posted on June 15, 2016 by asechmentor@gmail.com

We have a course on this topic in The American School, which fleshes out these ideas, but reading this blogpost is even faster than taking the course. In case you don’t know, USP stands for Unique Selling Proposition, or what … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, Internet Marketing, Marketing, Sales, social media marketing | Tagged , | Leave a comment

Why Companies Are Being Disrupted

Posted on March 23, 2016 by asechmentor@gmail.com

I just found this article in the Wall Street Journal of January 26, and should have commented earlier. Most of the article is forgettable, aside from the reference to Clay Christensen’s work on innovation and disruption, but there’s one phrase … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media marketing | Leave a comment

Driving Customer Loyalty

Posted on July 2, 2015 by asechmentor@gmail.com

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading →

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment

Tweet Them Right

Posted on June 30, 2015 by asechmentor@gmail.com

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here: 1. Engage. Don’t just produce content, start a conversation with your customers. Look for what … Continue reading →

Posted in Entrepreneurship, guerilla marketing, Internet Marketing, Marketing, social media marketing | Tagged , , , , , | Leave a comment

Alibaba

Posted on June 15, 2015 by asechmentor@gmail.com

I happen to like Alibaba, and I like that they’re trying to get more American businesses to list their products (it doesn’t appear that services are allowed) on alibaba.com. But, there’s a big problem, $1395 big. Alibaba has stopped their … Continue reading →

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The High Cost of Saving a Failing Business?

Posted on March 30, 2015 by asechmentor@gmail.com

Ya gotta love the Wall Stree Journal. They had a big article on March 26th on the high cost of saving a failing business, by putting it into Chapter 11, which might have amazed some, and scared some with the … Continue reading →

Posted in ceo, Entrepreneurship, Internet Marketing, Marketing, Sales, social media marketing, taxes | Tagged , , , , , , , , , , | Leave a comment

Je Suis Charlie: US Edition

Posted on January 14, 2015 by asechmentor@gmail.com

This is a rather unusual post, in that I’m wondering if there is a market for a Charlie Hebdo-style publication in the U.S. Certainly we’ve got lots of targets satirize: Obama, government in general, etc. The Charlie tradition is Europe … Continue reading →

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