Category Archives: focus groups

Pass the Mic to Star Employees

Posted on October 27, 2016 by asechmentor@gmail.com

There was a rather unfocused article on getting a thought leader for your brand, and the origin of same, the thought being that if you broaden ownership and ability to innovate to those below the executives, it would be a … Continue reading →

Posted in branding, company culture, customer service, focus groups, guerilla marketing, Marketing, Sales, social media marketing | Leave a comment

3 C’s Can Boost Accountability in Your Workplace

Posted on September 15, 2016 by asechmentor@gmail.com

This is the title of an article that appeared in the online version of Smartbrief recently, and really encapsulates what you need to do to increase the accountability of your people. It all starts with Commitment to the company, and … Continue reading →

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You Forgot the Product or Service and Price

Posted on July 28, 2016 by asechmentor@gmail.com

I’m not sure what’s being taught in marketing classes these days, but Smita Singh, writing in the Huffington Post (I didn’t know they covered business) has some new ‘P’s in the marketing equation: Purpose, Positioning, Personality. Wow. Several marketing mavens … Continue reading →

Posted in Entrepreneurship, focus groups, Internet Marketing, Marketing, social media marketing | 1 Comment

Why Companies Are Being Disrupted

Posted on March 23, 2016 by asechmentor@gmail.com

I just found this article in the Wall Street Journal of January 26, and should have commented earlier. Most of the article is forgettable, aside from the reference to Clay Christensen’s work on innovation and disruption, but there’s one phrase … Continue reading →

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Wall Street Journal Agonistes

Posted on March 8, 2016 by asechmentor@gmail.com

It’s fun to watch the venerable WSJ gnash its journalistic teeth to come to support Trump. Dan Henninger in particular, in his latest column. Dan, you had ‘The Speech” when Trump rode down the escalator and declared I want to … Continue reading →

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You Don’t Want to Be An Entrepreneur: Sallie Krawcheck.

Posted on December 15, 2015 by asechmentor@gmail.com

This is the time of the year when things are slowing down, and maybe, just maybe you’re thinking about starting a business. Sallie Krawcheck, who used to be a high ranking officer with Citibank, and one of the highest ranking … Continue reading →

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Company Culture

Posted on August 21, 2015 by asechmentor@gmail.com

company culture is often overlooked but critical to growth. Ya gotta have the right people on the bus. Continue reading →

Posted in allan mulally, ceo, Entrepreneurship, firing, focus groups, Hiring, Sales, social media | Leave a comment

Driving Customer Loyalty

Posted on July 2, 2015 by asechmentor@gmail.com

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading →

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment

Bimbo Boo-boos

Posted on May 26, 2015 by asechmentor@gmail.com

No, this isn’t mistakes by ladies of the night. Bimbo Bread, which used to be based in Mexico, has been quietly buying up a lot of old line bakery names, such as Orowheat, Thomas (English muffins), Boboli (pizza flats), Enteman’s … Continue reading →

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