Tag Archives: social media

How to Screw Up Your Website

In a phrase, stop paying attention. We’ve had www.marketingdoctor.com since 1994 or so, practically the dawn of the internet, but in the last week we’ve found an interloper who’s borrowed some of our logo style and even made a cartoon … Continue reading

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Driving Customer Loyalty

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading

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Bimbo Boo-boos

No, this isn’t mistakes by ladies of the night. Bimbo Bread, which used to be based in Mexico, has been quietly buying up a lot of old line bakery names, such as Orowheat, Thomas (English muffins), Boboli (pizza flats), Enteman’s … Continue reading

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Marketing That Pays Off

Spend what you must on marketing, don’t worry about wasting some money, and figure out how to close the prospects your marketing generates. Continue reading

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Should Companies Monitor Their Employees Social Media?

The Wall Street Journal wrote a big article about this topicĀ in their print edition on May 12, and honestly, we should have put it out there sooner, because it’s a big topic for employers, not only in the hiring of … Continue reading

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How To Create Great Content for Free

Don’t use outsiders to create social media content…..have your employees do it Continue reading

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Startup Helps Retailers Tap Into Social

social annex helps online retailers get more into social media. Continue reading

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ROI on Social Media

Our friends at trends.com, who do economic, social and demographic trend prediction, came up with an interesting concept, in measuring return on investment in social media, but didn’t offer any specifics (at least not to the non-subscribers) on how to … Continue reading

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5 Public Relations Rules for the Social Media Age

James Crawford, of Crawford PR, did a very useful blogpost for American Express Open on how to think about public relations in the social media age. What we found useful about the post was that it combined new age social … Continue reading

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5 Common Misconceptions About Social Media — and Why They Are Not True

five common misconceptions about social media Continue reading

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