Category Archives: Sales

What’s Likely in 2018

Posted on January 4, 2018 by asechmentor@gmail.com

Well, if you’re like us, you’re probably glad 2017 is over. Five months on the binnacle list is enough, thank you. But, it’s on to 2018. What do we see? Continued easing of regulations at the federal level. And at … Continue reading →

Posted in banks, branding, ceo, company culture, customer service, economic policy, Entrepreneurship, eq, Finance, firing, lending, Marketing, Sales, sba, social media, social media marketing, supervision, taxes | Leave a comment

Clearing Off the Desk

Posted on October 5, 2017 by asechmentor@gmail.com

Economic thoughts Continue reading →

Posted in donald trump, economic policy, firing, Sales | Leave a comment

So, What Are Your New Year’s Resolutions?

Posted on January 6, 2017 by asechmentor@gmail.com

No, we don’t mean lose 10 pounds. We mean, for you business owners and CEOs/Presidents out there, what are you going to resolve to do this year, and it doesn’t all have to do with more sales. Here are some … Continue reading →

Posted in ceo, company culture, emotional intelligence, Entrepreneurship, eq, firing, Hiring, Internet Marketing, Marketing, Sales, supervision, time organization | Tagged , , , , , , , , , , , | Leave a comment

Pass the Mic to Star Employees

Posted on October 27, 2016 by asechmentor@gmail.com

There was a rather unfocused article on getting a thought leader for your brand, and the origin of same, the thought being that if you broaden ownership and ability to innovate to those below the executives, it would be a … Continue reading →

Posted in branding, company culture, customer service, focus groups, guerilla marketing, Marketing, Sales, social media marketing | Leave a comment

Tim, We’re Here for You

Posted on August 15, 2016 by asechmentor@gmail.com

There have been several articles lately about Tim Cook and his leadership style, most recently in FAST COMPANY, where he complained that it was lonely at the top. Well, yeah. Doesn’t make any difference how big the company is. But, … Continue reading →

Posted in ceo, Marketing, Sales, tim cook | Leave a comment

Four Essential Elements of a Power USP

Posted on June 15, 2016 by asechmentor@gmail.com

We have a course on this topic in The American School, which fleshes out these ideas, but reading this blogpost is even faster than taking the course. In case you don’t know, USP stands for Unique Selling Proposition, or what … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, Internet Marketing, Marketing, Sales, social media marketing | Tagged , | Leave a comment

Apple’s Long Slow Slide

Posted on May 3, 2016 by asechmentor@gmail.com

This was a headline referring to Apple’s stock price, but that’s not the point of this post. It seems to us that Apple has gotten where it is by missing one of the tenets of business: if you’re an innovative … Continue reading →

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Why Companies Are Being Disrupted

Posted on March 23, 2016 by asechmentor@gmail.com

I just found this article in the Wall Street Journal of January 26, and should have commented earlier. Most of the article is forgettable, aside from the reference to Clay Christensen’s work on innovation and disruption, but there’s one phrase … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media marketing | Leave a comment

How to Screw Up Your Website

Posted on February 9, 2016 by asechmentor@gmail.com

In a phrase, stop paying attention. We’ve had www.marketingdoctor.com since 1994 or so, practically the dawn of the internet, but in the last week we’ve found an interloper who’s borrowed some of our logo style and even made a cartoon … Continue reading →

Posted in Internet Marketing, Marketing, Sales, social media | Tagged , , | Leave a comment

C’mon Apple, Get Going

Posted on January 27, 2016 by asechmentor@gmail.com

Here’s one post we never thought we’d write. Apple seems to have fallen on hard times, probably of their own making, and they don’t seem to know what to do. Full disclosure: I also own Apple stock. So, here are some … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, Finance, Internet Marketing, Marketing, Sales | 10 Comments