Tag Archives: Market Research

Don’t Mess with Success

Unless you have a better product, have tested and focus grouped it extensively. Case in point: My wife and I like to eat about once a month at the local Olive Garden, which is owned by Darden Restaurants. We nearly … Continue reading

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Bimbo Boo-boos

No, this isn’t mistakes by ladies of the night. Bimbo Bread, which used to be based in Mexico, has been quietly buying up a lot of old line bakery names, such as Orowheat, Thomas (English muffins), Boboli (pizza flats), Enteman’s … Continue reading

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Marketing That Pays Off

Spend what you must on marketing, don’t worry about wasting some money, and figure out how to close the prospects your marketing generates. Continue reading

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Memo to Facebook and Penney’s: Do Some Market Research

Even major companies miss on market research Continue reading

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When A Product Fails, Find a New Direction

Karen Firestone, writing for Harvard Business Review Blog Network, recently did an interesting post on looking for new uses for products that fail. Her post was written around medical products, but the question arises whether you can repurpose other products … Continue reading

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Test Early and Often

test your product or service idea with customers as you go along Continue reading

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A Smart Business Knows 8 Ways to Pivot Their Vision

Eight ways of pivoting (changing) products or services to stay relevant, ahead of competitors and relevant to your customers. Continue reading

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Why Fai?l

In the last issue, Harvard Business Review devoted most of an issue to failing at business, or rather big corporation product and service launch failures. Frankly, the issue was a failure, and under my other company, The Solutions Forum, I … Continue reading

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