Tag Archives: product guarantees

A Tale of Two Products

Mike Lindell is a smart guy and an excellent businessman; look what he’s done with a plebian product (pillows) and leveraged them into an empire. He really hasn’t put a foot wrong….good usp, good selection, leveraging pillows into associated products, … Continue reading

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Product and Service Guarantees

should you guarantee your product or service for life, or any other period? Continue reading

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