Category Archives: Internet Marketing

Lighten up on Apple, Wall Street Journal (WSJ)

Posted on January 9, 2018 by asechmentor@gmail.com

Monday the Wall Street Journal (WSJ) ran an ‘article’ about how Apple should work to cut down on the use of cell phones by children. Buried in about para 5 was a similar plea to the other phone makers. It’s an … Continue reading →

Posted in apple, branding, cell phones, debates, guerilla marketing, Internet Marketing, Marketing, tim cook | 2 Comments

So, What Are Your New Year’s Resolutions?

Posted on January 6, 2017 by asechmentor@gmail.com

No, we don’t mean lose 10 pounds. We mean, for you business owners and CEOs/Presidents out there, what are you going to resolve to do this year, and it doesn’t all have to do with more sales. Here are some … Continue reading →

Posted in ceo, company culture, emotional intelligence, Entrepreneurship, eq, firing, Hiring, Internet Marketing, Marketing, Sales, supervision, time organization | Tagged , , , , , , , , , , , | Leave a comment

You Can Do It!

Posted on August 19, 2016 by asechmentor@gmail.com

We just had an interesting new joiner of Solutions Forum….an ex-con who started his clothing design business with $50 in a shack behind his house, because no one would hire him as a screen printer/designer. He actually conceived the business … Continue reading →

Posted in emotional intelligence, Entrepreneurship, eq, Internet Marketing | Leave a comment

You Forgot the Product or Service and Price

Posted on July 28, 2016 by asechmentor@gmail.com

I’m not sure what’s being taught in marketing classes these days, but Smita Singh, writing in the Huffington Post (I didn’t know they covered business) has some new ‘P’s in the marketing equation: Purpose, Positioning, Personality. Wow. Several marketing mavens … Continue reading →

Posted in Entrepreneurship, focus groups, Internet Marketing, Marketing, social media marketing | 1 Comment

Four Essential Elements of a Power USP

Posted on June 15, 2016 by asechmentor@gmail.com

We have a course on this topic in The American School, which fleshes out these ideas, but reading this blogpost is even faster than taking the course. In case you don’t know, USP stands for Unique Selling Proposition, or what … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, Internet Marketing, Marketing, Sales, social media marketing | Tagged , | Leave a comment

Why Companies Are Being Disrupted

Posted on March 23, 2016 by asechmentor@gmail.com

I just found this article in the Wall Street Journal of January 26, and should have commented earlier. Most of the article is forgettable, aside from the reference to Clay Christensen’s work on innovation and disruption, but there’s one phrase … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media marketing | Leave a comment

How to Screw Up Your Website

Posted on February 9, 2016 by asechmentor@gmail.com

In a phrase, stop paying attention. We’ve had www.marketingdoctor.com since 1994 or so, practically the dawn of the internet, but in the last week we’ve found an interloper who’s borrowed some of our logo style and even made a cartoon … Continue reading →

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C’mon Apple, Get Going

Posted on January 27, 2016 by asechmentor@gmail.com

Here’s one post we never thought we’d write. Apple seems to have fallen on hard times, probably of their own making, and they don’t seem to know what to do. Full disclosure: I also own Apple stock. So, here are some … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, Finance, Internet Marketing, Marketing, Sales | 10 Comments

Your Customers Will Tell You About Good Customer Service

Posted on August 14, 2015 by asechmentor@gmail.com

several well known authors take a stab at defining customer service, come up short Continue reading →

Posted in customer service, Internet Marketing, Marketing, Sales | Tagged , , , , | Leave a comment

Driving Customer Loyalty

Posted on July 2, 2015 by asechmentor@gmail.com

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading →

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment