Monthly Archives: January 2015

No War Words in the Workplace

Posted on January 29, 2015 by asechmentor@gmail.com

Smart Brief on Leadership published an interesting article from the Sydney Morning Herald about the language of leaders (or anyone else for that matter) being too warlike. It may be that since both countries are involved in wars, that language … Continue reading →

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On Revenue: It’s Ready vs. Not

Posted on January 27, 2015 by asechmentor@gmail.com

The Wall Street Journal had an interesting article this morning about a change in accounting rules on revenue recognition. Big yawn, right? What the article says is that the FASB, the rule making body for accountants, is thinking about (emphasis thinking … Continue reading →

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Don’t Kill the Golden Goose

Posted on January 21, 2015 by asechmentor@gmail.com

Well, Obama’s SOTU speech last night was a recycling of all the old liberal hoo-hah that they’ve been peddling for the last 20 years, aside from Clinton, who, after he got clobbered, veered to center right in his second term … Continue reading →

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Je Suis Charlie: US Edition

Posted on January 14, 2015 by asechmentor@gmail.com

This is a rather unusual post, in that I’m wondering if there is a market for a Charlie Hebdo-style publication in the U.S. Certainly we’ve got lots of targets satirize: Obama, government in general, etc. The Charlie tradition is Europe … Continue reading →

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Catering to the Hispanic Market

Posted on January 7, 2015 by asechmentor@gmail.com

One of the Smart Briefs recently ran an article on catering to the Hispanic market which was mostly nonsense. The editor should have edited. Anyway, over the years in our Marketing Doctor subsidiary, we’ve had several clients who want to … Continue reading →

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How Not to Run a TV Promotion

Posted on January 6, 2015 by asechmentor@gmail.com

Over the holidays, there were any number of product promotions ‘for free’, where one has to sign up for two or three additional monthly product shipments in order to get the ‘free’ shipment, which by the way, doesn’t include ‘shipping … Continue reading →

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