Monthly Archives: December 2011

Best Buy Entry into IT Support

We’re not sure how many of you readers might be affected, but there was an article in the Wall Street Journal about Best Buy buying a company that specializes in IT network support for small and medium sized businesses. The … Continue reading

Posted in Marketing | Tagged , , | 5 Comments

Five Things To Do Before Year End

1. Check with your CPA or other tax preparer about where you are on taxes; you might be able to move income or expenses to reduce your taxes this year or next. We have no idea whether tax rates are … Continue reading

Posted in Entrepreneurship, Finance, Marketing, Sales | 2 Comments


The perceived value approach to franchising is a comprehensive system of integrating the expectations of the franchisee with the goals of the franchisor. Every franchisor should be concerned about the value that the franchisee believes (in other words “perceives”) he/she … Continue reading

Posted in Marketing | Tagged , , , | 2 Comments