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Monthly Archives: November 2012
Zig Ziglar
a short memoriam for zig ziglar Continue reading
The Scoop on Facebook Mobile Ads: Are They Working?
We thought we’d put up some comments on Pamela Vaughn’s post on Hubspot about mobile Facebook ads, which was done on 10/31. Our esteemed interenet colleague, Lee Steele, has decamped to Mexico for a year-long change of scenery, but he’s back … Continue reading
Posted in Marketing
Tagged b2b marketing, b2c marketing, facebook, facebook business, hubspot, Marketing, mobile marketing, pamela vaguhn
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Romney Group to Buy Hostess Brands
One of our waggish clients thought this idea up on otherwise slow last Friday afternoon, but it makes perfect sense.. Having failed in his bid to turn the country around by a proxy vote of the shareholders and lost to … Continue reading
Posted in Marketing
Tagged Bain Capital, Forbes Magazine, Hostess Brands, Mitt Romney, takeovers
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The 7 Deadly Sins of Small-Biz Sales
Don’t commit any of the deadly sins of sales Continue reading
Posted in Marketing
Tagged crm systems, marketing doctor, obama, sale, solutions forum
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The Somewhat Surprising State of Online Advertising (New Data)
pay per click ads are still about the most effective form of advertsing around Continue reading
Quantifying the Value of Customer Service
Every company should know the value of its customer service, as ranked by its customers Continue reading
Posted in Marketing
Tagged Customer Service, customer surveys, Knowledge@Wharton, wharton school
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43% of Businesses Spend 6+ Hours Per Week in Social Media
Pamela Vaughn, writing in the HubSpot Blog, came up with this interesting statistic: 43% of small business spend 6 hours a week on social media. It’s interesting, because we haven’t seen any stats on this yet from anyone. Most business … Continue reading
Posted in Marketing
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Building a funnel for both marketing and sales lead development
Lead development is still a very big topic. With the new automation levels with tools and the web and all, it is still critical to define what a lead is. With the automation not only of e-blasting for lead development … Continue reading