Category Archives: social media

What’s Likely in 2018

Posted on January 4, 2018 by asechmentor@gmail.com

Well, if you’re like us, you’re probably glad 2017 is over. Five months on the binnacle list is enough, thank you. But, it’s on to 2018. What do we see? Continued easing of regulations at the federal level. And at … Continue reading →

Posted in banks, branding, ceo, company culture, customer service, economic policy, Entrepreneurship, eq, Finance, firing, lending, Marketing, Sales, sba, social media, social media marketing, supervision, taxes | Leave a comment

Tim, Fire Your Flacks

Posted on March 1, 2016 by asechmentor@gmail.com

Argh. The flacks advising Tim Cook should be fired. Was reading an article about what a great leader Tim Cook is (we still have our doubts), but his stance on not allowing the Feds (or Apple) to open IPhone of the … Continue reading →

Posted in ceo, company culture, customer service, social media | Tagged , , , | Leave a comment

How to Screw Up Your Website

Posted on February 9, 2016 by asechmentor@gmail.com

In a phrase, stop paying attention. We’ve had www.marketingdoctor.com since 1994 or so, practically the dawn of the internet, but in the last week we’ve found an interloper who’s borrowed some of our logo style and even made a cartoon … Continue reading →

Posted in Internet Marketing, Marketing, Sales, social media | Tagged , , | Leave a comment

Company Culture

Posted on August 21, 2015 by asechmentor@gmail.com

company culture is often overlooked but critical to growth. Ya gotta have the right people on the bus. Continue reading →

Posted in allan mulally, ceo, Entrepreneurship, firing, focus groups, Hiring, Sales, social media | Leave a comment

Driving Customer Loyalty

Posted on July 2, 2015 by asechmentor@gmail.com

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading →

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment

Alibaba

Posted on June 15, 2015 by asechmentor@gmail.com

I happen to like Alibaba, and I like that they’re trying to get more American businesses to list their products (it doesn’t appear that services are allowed) on alibaba.com. But, there’s a big problem, $1395 big. Alibaba has stopped their … Continue reading →

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View From The Top

Posted on February 24, 2015 by asechmentor@gmail.com

The Wall Street Journal recently devoted an entire section, called C-Suite Strategies, to what leaders of corporations were thinking. Frankly, it was a little underwhelming. I expected to see great thoughts on gaining market share, pricing philosophy or people strategy … Continue reading →

Posted in Hiring, Marketing, social media | Leave a comment

No War Words in the Workplace

Posted on January 29, 2015 by asechmentor@gmail.com

Smart Brief on Leadership published an interesting article from the Sydney Morning Herald about the language of leaders (or anyone else for that matter) being too warlike. It may be that since both countries are involved in wars, that language … Continue reading →

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Je Suis Charlie: US Edition

Posted on January 14, 2015 by asechmentor@gmail.com

This is a rather unusual post, in that I’m wondering if there is a market for a Charlie Hebdo-style publication in the U.S. Certainly we’ve got lots of targets satirize: Obama, government in general, etc. The Charlie tradition is Europe … Continue reading →

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Catering to the Hispanic Market

Posted on January 7, 2015 by asechmentor@gmail.com

One of the Smart Briefs recently ran an article on catering to the Hispanic market which was mostly nonsense. The editor should have edited. Anyway, over the years in our Marketing Doctor subsidiary, we’ve had several clients who want to … Continue reading →

Posted in Entrepreneurship, Hiring, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , | Leave a comment