Tag Archives: USP

Four Essential Elements of a Power USP

We have a course on this topic in The American School, which fleshes out these ideas, but reading this blogpost is even faster than taking the course. In case you don’t know, USP stands for Unique Selling Proposition, or what … Continue reading

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5 Reasons Why Do-It-Yourself Marketing Can Actually Hurt Your Business

doing your own marketing can hurt your business Continue reading

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Marketing vs. Sales

Michael Evans had an excellent post in the Harvard Business Review on the difference between marketing and sales that I’d like to share with you readers: “Sales and Marketing should arrive at one to three USP’s, that are memorable emotional … Continue reading

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