Category Archives: Sales

Je Suis Charlie: US Edition

Posted on January 14, 2015 by asechmentor@gmail.com

This is a rather unusual post, in that I’m wondering if there is a market for a Charlie Hebdo-style publication in the U.S. Certainly we’ve got lots of targets satirize: Obama, government in general, etc. The Charlie tradition is Europe … Continue reading →

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Catering to the Hispanic Market

Posted on January 7, 2015 by asechmentor@gmail.com

One of the Smart Briefs recently ran an article on catering to the Hispanic market which was mostly nonsense. The editor should have edited. Anyway, over the years in our Marketing Doctor subsidiary, we’ve had several clients who want to … Continue reading →

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How Not to Run a TV Promotion

Posted on January 6, 2015 by asechmentor@gmail.com

Over the holidays, there were any number of product promotions ‘for free’, where one has to sign up for two or three additional monthly product shipments in order to get the ‘free’ shipment, which by the way, doesn’t include ‘shipping … Continue reading →

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The Fixer: Marcus Lemonis

Posted on October 1, 2014 by asechmentor@gmail.com

We’re glad INC Magazine put Marcus on the cover. He has a unique set of skills, in going around the country and fixing people, process and product. We’ve been fans of ‘ The Profit’ on CNBC ever since it came … Continue reading →

Posted in ceo, Entrepreneurship, Finance, Hiring, Marketing, Sales | 10 Comments

Back to School for an MBA

Posted on June 9, 2014 by asechmentor@gmail.com

Well, Fortune is finally getting with the program. They had an article on MBA programs and the changes to the programs in the last few years: leadership, innovation, entrepreneurship, law and other key areas. It got us thinking: If we … Continue reading →

Posted in Entrepreneurship, Finance, firing, guerilla marketing, Hiring, Internet Marketing, Marketing, Sales, social media, social media marketing | Leave a comment

The Missing Driver of Sales Excellence

Posted on April 23, 2014 by asechmentor@gmail.com

OK, sportsfans, what is it? I have to confess I missed it when I read the headline. The missing driver is ‘ listening to the market’. This is interesting, because when we do sales consulting, the missing driver is often accountability. … Continue reading →

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Why Marketing Is So Hard

Posted on March 31, 2014 by asechmentor@gmail.com

This was a post that appeared in the Inbound Hub area of Hubspot, and it had some useful metrics to appraise your marketing program: But, the article didn’t do anything to suggest what you could do about these distressing stats, … Continue reading →

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The Profit

Posted on March 10, 2014 by asechmentor@gmail.com

I did a post on this show, which airs on CNBC at 8 pm Arizona time, midway through the last season, but I find the show fascinating. Basically, companies invite in Marcus Lemonis, a turnaround specialist and wealthy multi-time entrepreneur (best … Continue reading →

Posted in Finance, firing, Franchising, Hiring, Marketing, Sales | Tagged , , | 5 Comments

When Saying ‘No’ To a Customer Makes Sense

Posted on February 28, 2014 by asechmentor@gmail.com

Well, Ryan Estis, writing on his own blogsite at ryanestis.com, needs to broaden his horizons a bit. Yes, it occasionally makes sense to say no to a customer, but: 1. Not just in the service or consulting space, which seems … Continue reading →

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Eulogy for Larry

Posted on February 18, 2014 by asechmentor@gmail.com

One of my favorite and longest tenured clients died last week, fairly unexpectedly. He’d been in the hospital about two months, and home for one. I got a Spidey-sense that he wasn’t feeling well in December, although to outward appearances … Continue reading →

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