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Tag Archives: Franchise
Franchisee Litigation
Occasionally someone asks me if they should become a franchisor. Depending on the situation I will answer with a smart remark such as “do you like litigation”. My remark comes from the facts of today’s belief that whatever may have … Continue reading
Posted in Marketing
Tagged Franchise, franchise experts, franchisee, Franchising, Growth, litigation, top franchisors
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PERCEIVED VALUE IN FRANCHISING
The perceived value approach to franchising is a comprehensive system of integrating the expectations of the franchisee with the goals of the franchisor. Every franchisor should be concerned about the value that the franchisee believes (in other words “perceives”) he/she … Continue reading
Is Your Business Franchisable
IS FRANCHISING AN OPPORTUNITY FOR YOUR BUSINESS Franchising is a different business from the business you are currently in. Therefore, just like anyone who enters a business they are not experts in you need to have good advisors and people … Continue reading