PERCEIVED VALUE IN FRANCHISING

The perceived value approach to franchising is a comprehensive system of integrating the expectations of the franchisee with the goals of the franchisor. Every franchisor should be concerned about the value that the franchisee believes (in other words “perceives”) he/she is receiving for the royalties paid. Contractual obligations are one thing, but a properly managed franchise system can put the Franchise Agreement aside, and hopefully never looked at until it’s time for renewal, because the franchisee perceives the value received is worth more than the royalties paid.
Perceived value is a matter of trust, once it is broken it can take years to repair. At Franchise Integration we are experts at establishing and maintaining that trust and allowing our clients to build strong companies with a minimum of conflict.

About Jack@franway.com

Jon G. (Jack) Eberenz More than 40 years of executive management and franchise leadership positions have taught Jack a great deal. First—he values the respect and confidence people around the world place in him. And he knows those relationships are no accident. Indeed they came through the highest dedication to sound principles and the value in working toward the success of others. Second—Jack will be quick to tell you, the business expertise and the reputation he has today came from one other very important thing—a lot of hard work! Jack’s experience includes serving as a General Manager, President, Chief Financial Officer and Board Chairman of franchise companies nationwide. Since 1981, he has been a key advisor to franchisors drawing from the balance of experience as both a franchisee and President of a franchisor. Currently, Jack is head of the Arizona Franchisor Association. He is also Chairman of the Arizona Corporate Governance Institute, which assists corporations in using statutory or advisory boards to increase profits and cash flow. As a board member of several national and international franchisors, Jack’s perspective is fresh and his knowledge base is current. Presently, he serves on the boards of Realty Executives International, Precision Door Service and The Hat Club. A recognized expert in franchise development and operations, Jack brings his wisdom and candor to several other boards and associations including: The Board of Directors of Beatitudes Campus of Care; The Merger/Acquisition Roundtable; Arizona Business Leadership; Valley Advisory Group and Business Advisory Services. His Bachelor of Science degree is from the Syracuse University Whitman School of Management.
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2 Responses to PERCEIVED VALUE IN FRANCHISING

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