Tag Archives: Marketing

Marketing vs. Sales

Posted on November 14, 2011 by asechmentor@gmail.com

Michael Evans had an excellent post in the Harvard Business Review on the difference between marketing and sales that I’d like to share with you readers: “Sales and Marketing should arrive at one to three USP’s, that are memorable emotional … Continue reading →

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When To Take The Plunge

Posted on August 1, 2011 by asechmentor@gmail.com

We got an interesting question from a young potential entrepreneur last week on when to consider starting your own business. This is a subject that’s not often written on, (most of the commentary just focuces on how successful they were), … Continue reading →

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Doing a New Marketing Program

Posted on May 23, 2011 by asechmentor@gmail.com

Last week, one of my former Solutions Forum members came back to talk to one of my groups about how his marketing program for his Law Tigers (maybe you’ve seen his ads) in the years since we reviewed and validated … Continue reading →

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Early Stage Innovation Money

Posted on April 29, 2011 by asechmentor@gmail.com

We find that the Obama administration has apparently released to the SBA $200 million per year in equity funding to early state startups. www.sba.gov is the SBA’s site. This is most welcome, but there’s a big catch: the government funds … Continue reading →

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Customer Service

Posted on April 25, 2011 by asechmentor@gmail.com

Our new customer service course (E21), is about to be up on the site. The central point of the course is 1) you need to tune up your customer service policies, especially since the economy is improving and 2) hire … Continue reading →

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Price Increases?

Posted on March 18, 2011 by asechmentor@gmail.com

Many of you might be thinking about price increases these days, so I thought I’d provide some guidelines that I’ve used through six businesses. 1. Know where your pricing is relative to the competition. For example, one of my clients … Continue reading →

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The ASE Way Forward for You

Posted on February 25, 2011 by asechmentor@gmail.com

Last weekend, we had a call from a prospective student who was a little unclear about what we thought about how she should proceed on taking our courses to get her business up and running. So, here are some steps … Continue reading →

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Tony Robbins and Chet Holmes on Sales: Watch Out

Posted on February 19, 2011 by asechmentor@gmail.com

Recently, in the Phoenix radio market Tony Robbins and Chet Holmes have been running radio ads about Chet’s promise to double sales in 12 months. The promise is all well and good, but it mostly won’t work, in my opinion, … Continue reading →

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