Stable Prices Keep Customers Happy—Really

We had a couple of calls from past and current clients who’re reading the blog posts (good for them) and we thought we’d add some additional thoughts:

1. A former marketing client called to ask if he should do a Groupon deal to attract new customers. We demurred, because of our aversion to doing off price deals in the first place, but he provided a good example of what we mean by brand image and offering the deal to existing customers. He’s a fitness trainer, and we advised he’d be better off to a) offer all customers the Groupon deal via email, or work on adding content to his website to justify why he’s worth $100 a week for three hours, which is about twice the chain figure.

2. Another client called to ask if he should impose a fuel service charge for service calls. We again demurred, but in talking to him, many of his service calls are thinly disguised sales calls, trolling for new customers, so he should probably be more selective on qualifying customers before going out to see them. His sales reps need to do a better job of qualifying potential new customers, too. I told him to hang in there on service calls to existing customers….it’s consistent with his customer first orientation.

This entry was posted in Entrepreneurship, Internet Marketing, Marketing and tagged , , . Bookmark the permalink.

3 Responses to Stable Prices Keep Customers Happy—Really

  1. Wonderful function … The w2w stuff is just what I needed … our server is established up for Dreamweaver and PC users so uploading my page was a nightmare!
    Until I found this … 😀

  2. Hi, i feel that i saw you visited my website so i got here to “go back the favor”.I’m attempting to find issues to enhance my web site!I suppose its ok to make use of a few of your ideas!!

  3. We’re a group of volunteers and starting a brand new scheme in our community. Your web site offered us with useful info to work on. You have performed a formidable process and our whole group will be thankful to you.

Leave a Reply

Your email address will not be published. Required fields are marked *

7 − = six

This site uses Akismet to reduce spam. Learn how your comment data is processed.