This article originally appeared in Entrepreneur magazine, and is one of the best that we’ve seen on why anyone would pay attention and/or use Google +. So, we’ve edited a bit for business consumers, and hope that Chris Brogan, who writes under Linked // doesn’t mind. He’s gaga for Google +, but has offered some good reasons for his endoresement:
1. It’s tied to Google, so being on it helps your organic search rankings (this actually isn’t one of Chris’ ideuas, but instead comes from Peter Liefer, the President of Primeview, higher end internet design and SEO firm.
2. If you have an instructional or coaching business, Google Hangouts provides a free, ready made online classroom. (Skype also offers group chat but charges for the service). GH will handle up to 10 students.
3. Posting a video that showcases your products or services can really boost sales (you can also do this through Facebook and You Tube). You can do demo videos, too, and even customer testimonials; Google ranks you higher for videos that you do, plus video links.
4. Help customers find you. Tick off the ‘public’ option when you post something on Google+, and the pratform’s namesake search engine will index the information pretty quicly (we don’t know how quickly this is), which should lead to more customers more quickly, which is important for retail, especially.
5. Demonstrate your expertise. You can answer queries in your circle, and boost your credibility. Give away simple answerss for free, (as you might do in your blog). You can recommend links to your products, host private consulting meetings using the Hangouts feature.