Category Archives: Internet Marketing

Tweet Them Right

Posted on June 30, 2015 by asechmentor@gmail.com

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here: 1. Engage. Don’t just produce content, start a conversation with your customers. Look for what … Continue reading →

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Alibaba

Posted on June 15, 2015 by asechmentor@gmail.com

I happen to like Alibaba, and I like that they’re trying to get more American businesses to list their products (it doesn’t appear that services are allowed) on alibaba.com. But, there’s a big problem, $1395 big. Alibaba has stopped their … Continue reading →

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The High Cost of Saving a Failing Business?

Posted on March 30, 2015 by asechmentor@gmail.com

Ya gotta love the Wall Stree Journal. They had a big article on March 26th on the high cost of saving a failing business, by putting it into Chapter 11, which might have amazed some, and scared some with the … Continue reading →

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R.I.P. Radio Shack

Posted on February 10, 2015 by asechmentor@gmail.com

If all the people mourning the death of Radio Shack had started a year or two ago, maybe management might have awakened from its slumber. First of all, RS is in Chapter 11 bankruptcy, which means that someone could acquire … Continue reading →

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Je Suis Charlie: US Edition

Posted on January 14, 2015 by asechmentor@gmail.com

This is a rather unusual post, in that I’m wondering if there is a market for a Charlie Hebdo-style publication in the U.S. Certainly we’ve got lots of targets satirize: Obama, government in general, etc. The Charlie tradition is Europe … Continue reading →

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Catering to the Hispanic Market

Posted on January 7, 2015 by asechmentor@gmail.com

One of the Smart Briefs recently ran an article on catering to the Hispanic market which was mostly nonsense. The editor should have edited. Anyway, over the years in our Marketing Doctor subsidiary, we’ve had several clients who want to … Continue reading →

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How Not to Run a TV Promotion

Posted on January 6, 2015 by asechmentor@gmail.com

Over the holidays, there were any number of product promotions ‘for free’, where one has to sign up for two or three additional monthly product shipments in order to get the ‘free’ shipment, which by the way, doesn’t include ‘shipping … Continue reading →

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Customer Service Hits and Misses

Posted on July 15, 2014 by asechmentor@gmail.com

In today’s business world, if you don’t provide excellent customer service, one of your competitors will, and you’ll find  your company’s products and services in ‘commodity hell’, which is aptly named. Recently, we’ve encountered a couple of customer service hits … Continue reading →

Posted in customer service, Entrepreneurship, guerilla marketing, Internet Marketing, Marketing | 204 Comments

Back to School for an MBA

Posted on June 9, 2014 by asechmentor@gmail.com

Well, Fortune is finally getting with the program. They had an article on MBA programs and the changes to the programs in the last few years: leadership, innovation, entrepreneurship, law and other key areas. It got us thinking: If we … Continue reading →

Posted in Entrepreneurship, Finance, firing, guerilla marketing, Hiring, Internet Marketing, Marketing, Sales, social media, social media marketing | Leave a comment

Don’t Leave Money on the Table with this Crash Course in Pricing

Posted on May 2, 2014 by asechmentor@gmail.com

Aside from a grammar error in the title, this was a pretty good article in firstround.com. But, we have a few comments (or we wouldn’t blog about it) 1. The usual lack of consideration for perceptual pricing, i.e., how much … Continue reading →

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