Tweet Them Right

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here:

1. Engage. Don’t just produce content, start a conversation with your customers. Look for what people are talking about. Rubin thinks the best content is a conversation.

2. Respond. When a follower asks a question, even one disapproving of your company, answer it publicly. And don’t be self serving (our add). Take the criticism personally, and make sure that it’s handled in a positive way. Companies learn from this process.

3. Add value. Rubin cites the example of Duane Reade, a chain of drugstores, that apparently does a lot of events that don’t directly have anything to do with Duane Reade. Community events, sponsor some kids at a math camp, etc.

I think these are good things to do, regardless of whether you sell wholesale or retail. Try it out.

This entry was posted in Entrepreneurship, guerilla marketing, Internet Marketing, Marketing, social media marketing and tagged , , , , , . Bookmark the permalink.

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