Email Marketing Tips for Small Businesses

Dihana Barnes, writing for, had an interesting post on how to jazz up your email marketing for more sales.

Interesting points, especially the ones about using a little humor in the emails, but we thought she might be missing a couple of points:

1.The importance of the headline in getting potential buyers to open the email. We tend to favor the direct approach, such as ‘save 25% on cross trainers’ or ‘change your drawer supplier’.

2.We still think the product or service and the intended audience is important to success; lipstick on pigs doesn’t work too well.

3. Watch your list quality. It should be opt-in, or even double opt-in.

4. Most important: DON’T FORGET THE CALL TO ACTION! What do you want the customer to do or buy?

Here’s the link:

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