How to Create a Competitive Pricing Strategy

Ann Logue, writing for the blog, did this post a few days ago on pricing strategy, and we’ve written so much about this it’s not funny, but you can never go over pricing strategy enough.

The one thing we would emphasize is our preference for ‘perceived value’ pricing, i.e., pricing based on customers’ perception of what your product or service is worth, which might make you more money than a ‘competitive’ pricing strategy.

The link to Ann’s article:

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