There was a post written this past week by Wendy Kenney for StartUp Nation indicating that guerilla marketing could backfire on the small business owner or the startup, centered mostly around the use of social media.
This post is nonsense.
The term ‘guerrilla marketing’ was coined in 1984 when Jay Conrad Levinson published his first book, and it was an absolute sensation, because it put into traditional print (when traditional print was much more important that it is today).
However, we thank Wendy in one sense, because Levinson did a book on social media’s use to the guerilla marketer (Guerilla Social Media Marketing), and even though it’s a couple of years behind in being completely current, there are some nuggets in it.
So, we’re going to post some of the best things from the book, while giving Levinson his due, and some other things that we think we’ve learned about social media’s use by small business and startups.
The central idea was that small businessmen and women, by being creative, could come up with innovative ideas for marketing that didn’t and don’t require much money.