Is Your Business Concept Broad Enough?

In this morning’s Wall Street Journal, there was an article about Ford rethinking of itself as a transportation services company rather than a car company, which is good thinking.

Now Ford just needs to buy a bus or railcar manufacturer to cover all its bases. People will continue to live in cities, and they’ll use urban transit systems, not just cars.

I got to thinking that a lot of businesses think of themselves narrowly, just the business than they are in right now, or have been in for some time. They don’t think about adjacencies for their business, things or services they could provide with the same assets and people as they now have.

So, what about you? Could or should you talk to your existing customers about new things you could do for them?

Are there new businesses that you could enter with your existing personnel?

Think about it.

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