The Summer of Customer Service

Well, aside from AOL, that ism giving my partner a hard time setting up another email account.

It seems that good customer service is breaking out all over….Arby’s honoring a freebie for messing up a previous order, Relief Factor grandfathering us into the old prices, Fry’s honoring a poorly worded discount on bread. There are a couple of other examples, too.

The point is, at a full employment economy, you might think that customer service people, usually among the last hired, might be a bit service and out of touch.

Au contraire. They’re giving good customer service.

Somewhere, among these corporate titans, word might have reached the marketing poobahs that good customer service begets good word of mouth, which begets increased sales.

Now, let’s keep it going into the fall and winter months.

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