Tag Archives: Market Research

Don’t Mess with Success

Posted on August 12, 2019 by asechmentor@gmail.com

Unless you have a better product, have tested and focus grouped it extensively. Case in point: My wife and I like to eat about once a month at the local Olive Garden, which is owned by Darden Restaurants. We nearly … Continue reading →

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Bimbo Boo-boos

Posted on May 26, 2015 by asechmentor@gmail.com

No, this isn’t mistakes by ladies of the night. Bimbo Bread, which used to be based in Mexico, has been quietly buying up a lot of old line bakery names, such as Orowheat, Thomas (English muffins), Boboli (pizza flats), Enteman’s … Continue reading →

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Marketing That Pays Off

Posted on March 23, 2015 by asechmentor@gmail.com

Spend what you must on marketing, don’t worry about wasting some money, and figure out how to close the prospects your marketing generates. Continue reading →

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Memo to Facebook and Penney’s: Do Some Market Research

Posted on March 9, 2013 by asechmentor@gmail.com

Even major companies miss on market research Continue reading →

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When A Product Fails, Find a New Direction

Posted on March 1, 2013 by asechmentor@gmail.com

Karen Firestone, writing for Harvard Business Review Blog Network, recently did an interesting post on looking for new uses for products that fail. Her post was written around medical products, but the question arises whether you can repurpose other products … Continue reading →

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Test Early and Often

Posted on March 1, 2013 by asechmentor@gmail.com

test your product or service idea with customers as you go along Continue reading →

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A Smart Business Knows 8 Ways to Pivot Their Vision

Posted on January 26, 2012 by asechmentor@gmail.com

Eight ways of pivoting (changing) products or services to stay relevant, ahead of competitors and relevant to your customers. Continue reading →

Posted in Entrepreneurship, Marketing, Sales | Tagged , , , , | 6 Comments

Why Fai?l

Posted on April 21, 2011 by asechmentor@gmail.com

In the last issue, Harvard Business Review devoted most of an issue to failing at business, or rather big corporation product and service launch failures. Frankly, the issue was a failure, and under my other company, The Solutions Forum, I … Continue reading →

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