Why Fai?l

In the last issue, Harvard Business Review devoted most of an issue to failing at business, or rather big corporation product and service launch failures.
Frankly, the issue was a failure, and under my other company, The Solutions Forum, I wrote the editor and so informed her. I imagine that it’ll get me cancelled from their subscription list again.
For big corporations, the failures were the result of either bad or incomplete market research, management hubris (believin in their own infallibility) or just bad ideas that were never properly vetted.
The last category is the one that relates to small businesses, because we have all sorts of tools for you smalls to use to properly research, and even finance your ideas.
Why not use them?

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