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Tag Archives: product testing
Popeye’s Big Adventure
We went down to our local Popeye’s to sample their chicken sandwich, to see how it compared to Chick-fil-A’s. We will confess that we like Popeye’s, having known them from the time they were a five store chicken place in … Continue reading
Posted in Marketing
Tagged chick-fil-a, chicken sandwich, product introductions, product testing
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When A Product Fails, Find a New Direction
Karen Firestone, writing for Harvard Business Review Blog Network, recently did an interesting post on looking for new uses for products that fail. Her post was written around medical products, but the question arises whether you can repurpose other products … Continue reading
Posted in Marketing
Tagged havard business review, karen firestone, Market Research, product testing
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