Category Archives: Entrepreneurship

Mind the Mindfulness

Posted on February 16, 2015 by asechmentor@gmail.com

Harvard Business Review had an article last week about how leaders should be mindful, which in their parlance meant that they should be aware of more things, rather than just the growth of their business, but to our way of … Continue reading →

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R.I.P. Radio Shack

Posted on February 10, 2015 by asechmentor@gmail.com

If all the people mourning the death of Radio Shack had started a year or two ago, maybe management might have awakened from its slumber. First of all, RS is in Chapter 11 bankruptcy, which means that someone could acquire … Continue reading →

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Catering to the Hispanic Market

Posted on January 7, 2015 by asechmentor@gmail.com

One of the Smart Briefs recently ran an article on catering to the Hispanic market which was mostly nonsense. The editor should have edited. Anyway, over the years in our Marketing Doctor subsidiary, we’ve had several clients who want to … Continue reading →

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Check Your Life Insurance Policy

Posted on December 30, 2014 by asechmentor@gmail.com

Well, it’s the end of the year, nearly, and I thought that we’d impart a little wisdom on something that happened recently. Actually reading your life insurance policy probably ranks right up there with reading the phone book, and I … Continue reading →

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Chinese Business Proverbs

Posted on October 29, 2014 by asechmentor@gmail.com

Signs of the times: business aphorisms inside one’s fortune cookie (Mao must be turning over in his grave): Here are a couple: 1.  A leader is powerful to the degree he empowers others. 2. A brave man is the one … Continue reading →

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The Fixer: Marcus Lemonis

Posted on October 1, 2014 by asechmentor@gmail.com

We’re glad INC Magazine put Marcus on the cover. He has a unique set of skills, in going around the country and fixing people, process and product. We’ve been fans of ‘ The Profit’ on CNBC ever since it came … Continue reading →

Posted in ceo, Entrepreneurship, Finance, Hiring, Marketing, Sales | 10 Comments

Casinos for All

Posted on August 18, 2014 by admin

We’re in favor of the Tohonno-Oodham casinos Continue reading →

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6 Reasons Business Owners Need a Coach

Posted on July 28, 2014 by asechmentor@gmail.com

If you’re serious about making your business better, hire a coach or get into a peer group! Continue reading →

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Customer Service Hits and Misses

Posted on July 15, 2014 by asechmentor@gmail.com

In today’s business world, if you don’t provide excellent customer service, one of your competitors will, and you’ll find  your company’s products and services in ‘commodity hell’, which is aptly named. Recently, we’ve encountered a couple of customer service hits … Continue reading →

Posted in customer service, Entrepreneurship, guerilla marketing, Internet Marketing, Marketing | 204 Comments

Should You Drain Your 401(k) to Start a Business

Posted on June 27, 2014 by asechmentor@gmail.com

The short answer is, no. No because you shouldn’t put all your eggs in your business basket, because it could fail.  However, your 401(k) is a good source of funds. But, money.cnn.com ran a good article this week about using … Continue reading →

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