3 Reasons Why Small Business Owners should use Google Analytics

Google Analytics is a great way to track the traffic to your viagra super active website.

If you don’t have Google Analytics installed on your website, here are 3 reasons why you should.

1.  It’s Free.

Just go to Google Analytics and click on the “Sign Up Now” link to get started. Google will provide you with the customized html tracking code for your website. Just copy the code and paste it onto every page of your website, just before the </head> tag on each page .

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There’s also a very helpful video Product Tour to get you acquainted with all the features & benefits of using Google Analytics to track the traffic to your website.Australia

2.  “See” your traffic. With Google Analytics installed on your website, you can then log-in to your Google Account and see how many people visit your website each day and, most importantly, where they came from. See how many people came to your website from chong qi zhang peng:

• a search on Google, Yahoo, Bing or other search engines

• clicking on an ad in a Pay-Per-Click Search Engine Ad Campaign you’re running

• Facebook, Twitter, Yelp or LinkedIn

• a link from another website (perhaps an online directory or industry association listing or press release article)

• or “Direct” traffic (those who already knew your URL and typed it into their web browser to go directly to your website)

Why is this important? It makes it easy to see which sources generate the most traffic for your site. This provides insight into what types of online & offline promotion you should be doing in the future to boost more traffic to your site. It also makes it easy to track & correlate spikes in traffic with specific promotional efforts you’re currently using in order to measure which efforts produce the most effective and cost efficient results.

3.  Know what they do after they get to your website. Google Analytics will show you how many pages the average visitor viewed, which pages they looked at, how long they stayed on your site and from which pages they most commonly exited your site.

Why is this important? You’ll quickly learn which of your webpages provide the information most of your website visitors are most interested in (e.g., your Products & Services page, your About Us page, your Warranty page, your Contact Us page, etc.). Your Top 4 or 5 most-viewed webpages are where you want to “put your best foot forward”. That is, place your most important information (i.e., your “Selling Message”) on those pages.

For example, most small business owners make the common mistake of putting all of their client testimonials on one webpage, usually entitled “Client Testimonials”. These testimonials (along with videos, awards, certifications, prestigious memberships, etc.) are all part of your “Selling Message” that is necessary to convert your website “visitors” into “new customers” (or at least “hot sales prospects”). So, rather than putting all of your client testimonials, awards, videos, etc. on one webpage, you need to “sprinkle” them throughout the Top 4 or 5 most-viewed webpages where they’ll be most likely seen by the majority of your visitors. Yes, even the “Contact Us” page needs at least one client testimonial or mention of an award.

If you’re running a Pay-Per-Click Search Engine Ad Campaign, you’ll be able to see what your visitors from your ad campaign do after they land on your site. Most importantly , you’ll be able to see which pages they go to next. Do they go where you want them to go – to the Order Now page, the Try Our 30-Day Free Trial page, the Product Demo page, the Sign Up for our monthly Email form or perhaps the online Request More Info form? If not, then you’ll know exactly what to do next to improve the quality of your Ad Landing Page in order to direct the ad traffic to the “right” pages on your website.

For More Information

For more detailed information on Internet Marketing, see the 1-Hour Online Course A08: Internet Marketing – Overview of the Basics and the 1-Hour Online Course E04: Internet Marketing- Search Engine Marketing Advanced. Both courses are taught by the author of this blog post, W. Lee Steele, owner of Strategic Insight.