Larry and Sergei, Watch Your Perceptions

Recently, it was reported that Larry Page and Sergei Brin, the two chief Googlers, went to the Pentagon to pitch their Artificial Intelligence services.

All well and good.

However, right after that meeting, they went to Beijing to talk to the Chinese government about the same thing. The problem comes, we think, because whatever is done for the Chinese government finds its way into the Chinese military. And, I don’t think that we want to be helping the Chinese military. It wasn’t reported if the Googlers let the US Office of Technology Transfer know of their business, or whether they actually did any business with China.

Even though the business might be good, the perception, at least from where we sit, doesn’t look good.

Which raises the question, what are the perceptions of your business among your customers?

We’ve blogged on this before, but it bears repeating.

How long has it been since you did a perception check with your customers? What do THEY think of your firm?

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