Learning How to Set the Right Price

The Wall Street Journal had a very useful article buried in the paper this week, which bears further publicity.

Price setting in this day and age is perilous….competition is mercillous, and if you don’t get it right the first time, there might not be a do-over.

What’s good about the article is that there are two approaches that aren’t generally used…quality based and customer return on investment when purchasing. A miss of sorts is that there wasn’t an explicit acknowlegement of perceptual pricing, although the quality/price segment hinted at it.

I would hope that the Journal makes the article available online, and if it does, it’s most likely available at www.wsj.com/startup.

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