Category Archives: Internet Marketing

Why Marketing Is So Hard

Posted on March 31, 2014 by asechmentor@gmail.com

This was a post that appeared in the Inbound Hub area of Hubspot, and it had some useful metrics to appraise your marketing program: But, the article didn’t do anything to suggest what you could do about these distressing stats, … Continue reading →

Posted in Entrepreneurship, guerilla marketing, Internet Marketing, Marketing, Sales | Tagged hubspot, inbound hub, wharton school | Leave a comment

When Saying ‘No’ To a Customer Makes Sense

Posted on February 28, 2014 by asechmentor@gmail.com

Well, Ryan Estis, writing on his own blogsite at ryanestis.com, needs to broaden his horizons a bit. Yes, it occasionally makes sense to say no to a customer, but: 1. Not just in the service or consulting space, which seems … Continue reading →

Posted in Internet Marketing, Marketing, Sales | Leave a comment

How Companies Can Get Smart About Raising Prices

Posted on July 23, 2013 by asechmentor@gmail.com

Raising prices can be difficult; do it right. Continue reading →

Posted in Entrepreneurship, Finance, guerilla marketing, Internet Marketing, Marketing, Sales | Tagged Aliwady Faris, Darden, price increases, pricing, promotions, Tuck, Wall Street Journal | Leave a comment

8 Expenses You Can Stop Paying Today

Posted on July 13, 2013 by asechmentor@gmail.com

NFIB (National Federation of Independent Business) publishes a good magazine and comes up with good blog articles periodically (no pun intended) Here are the 8 expenses (with our take on them) : 1. Telephone service: we don’t entirely agree; landlines … Continue reading →

Posted in Entrepreneurship, Internet Marketing, Marketing, social media marketing, taxes | Tagged business expenses, expenses, nfib, phone service, software, telephone service, web design | 2 Comments

Building a funnel for both marketing and sales lead development

Posted on November 1, 2012 by don.gray@salesengineeringgroup.com

Lead development is still a very big topic. With the new automation levels with tools and the web and all, it is still critical to define what a lead is. With the automation not only of e-blasting for lead development … Continue reading →