The Wall Street Journal had a very useful article buried in the paper this week, which bears further publicity.<\/p>\n
Price setting in this day and age is perilous….competition is mercillous, and if you don’t get it right the first time, there might not be a do-over.<\/p>\n
What’s good about the article is that there are two approaches that aren’t generally used…quality based and customer return on investment when purchasing. A miss of sorts is that there wasn’t an explicit acknowlegement of perceptual pricing, although the quality\/price segment hinted at it.<\/p>\n
I would hope that the Journal makes the article available online, and if it does, it’s most likely available at www.wsj.com\/startup<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Getting pricing right is critical Continue reading