{"id":570,"date":"2012-09-19T08:19:11","date_gmt":"2012-09-19T15:19:11","guid":{"rendered":"http:\/\/theasoe.com\/blog\/?p=570"},"modified":"2012-09-19T08:19:11","modified_gmt":"2012-09-19T15:19:11","slug":"6-reasons-to-seek-external-funding","status":"publish","type":"post","link":"https:\/\/www.theasoe.com\/blog\/?p=570","title":{"rendered":"6 Reasons to Seek External Funding"},"content":{"rendered":"<p>Now, this is the kind of article Forbes is good at. Writing in forbes.com, Kevin Ready summarizes 6 reasons why you should seek external funding.<\/p>\n<p>The most important, to us, is that external funding reduces the risk to you and your partners, if you have any.<\/p>\n<p>It&#8217;s also a good validation of your idea, if you can convince someone else with money to part with it to support your enterprise.<\/p>\n<p>Launching with your own funds while seeking outside funding is a good idea, because you might be on the way to proof of concept while you&#8217;re looking for funds, and you at least have something to show potential investors.<\/p>\n<p>However, seeking external funding is time consuming, and takes away from running the business, such as it is. But, once you have external funding, running the business becomes a little less nerve-wracking, and you can take advantage of prudent (not all) opporutnities.<\/p>\n<p>We happen to have a course on startup funding, A11, Funding a New Business. It covers considerably more than venture capital, which is the route everyone thinks they must take.<\/p>\n<p>Here&#8217;s the link to Kevin&#8217;s article: <a href=\"http:\/\/forbes.com\/sites\/kevinready\/2012\/09\/18\/do-startups-need-funding-anymore\/\">http:\/\/forbes.com\/sites\/kevinready\/2012\/09\/18\/do-startups-need-funding-anymore\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even though you and your partners might be able to fund your business launch, it might still be a good idea to seek external funding. <a href=\"https:\/\/www.theasoe.com\/blog\/?p=570\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,7],"tags":[31,77,266,379,378,72],"_links":{"self":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/570"}],"collection":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=570"}],"version-history":[{"count":1,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":571,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/570\/revisions\/571"}],"wp:attachment":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}