{"id":523,"date":"2012-08-11T15:31:31","date_gmt":"2012-08-11T22:31:31","guid":{"rendered":"http:\/\/theasoe.com\/blog\/?p=523"},"modified":"2012-08-11T15:31:31","modified_gmt":"2012-08-11T22:31:31","slug":"how-to-create-a-competitive-pricing-strategy","status":"publish","type":"post","link":"https:\/\/www.theasoe.com\/blog\/?p=523","title":{"rendered":"How to Create a Competitive Pricing Strategy"},"content":{"rendered":"<p>Ann Logue, writing for the entrepreneur.com blog, did\u00a0this post a few days ago on pricing strategy, and we&#8217;ve written so much about this it&#8217;s not funny, but you can never go over pricing strategy enough.<\/p>\n<p>The one thing we would emphasize is our preference for &#8216;perceived value&#8217; pricing, i.e., pricing based on customers&#8217; perception of what your product or service is worth, which might make you more money than a &#8216;competitive&#8217; pricing strategy.<\/p>\n<p>The link to Ann&#8217;s article: <a href=\"http:\/\/entrepreneur.com\/article\/223816?cam=Dev&amp;cti=Carousel&amp;cdt=21=cdn=223816\">http:\/\/entrepreneur.com\/article\/223816?cam=Dev&amp;cti=Carousel&amp;cdt=21=cdn=223816<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>some more words on pricing strategy <a href=\"https:\/\/www.theasoe.com\/blog\/?p=523\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,1],"tags":[338,173],"_links":{"self":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/523"}],"collection":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=523"}],"version-history":[{"count":1,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/523\/revisions"}],"predecessor-version":[{"id":524,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/523\/revisions\/524"}],"wp:attachment":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}