{"id":34,"date":"2011-02-20T13:24:31","date_gmt":"2011-02-20T20:24:31","guid":{"rendered":"http:\/\/theasoe.com\/blog\/?p=34"},"modified":"2016-01-16T11:22:24","modified_gmt":"2016-01-16T18:22:24","slug":"3-reasons-why-small-business-owners-should-use-google-analytics","status":"publish","type":"post","link":"https:\/\/www.theasoe.com\/blog\/?p=34","title":{"rendered":"3 Reasons Why Small Business Owners should use Google Analytics"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-50\" alt=\"\" src=\"http:\/\/theasoe.com\/blog\/wp-content\/uploads\/2011\/02\/Google-Analytics.jpg\" width=\"84\" height=\"36\" \/>Google Analytics is a great way to track the traffic to your <a href=\"http:\/\/viagracanadausa.com\/\" title=\"viagra super active\">viagra super active<\/a> website. <\/p>\n<div><a href=\"http:\/\/www.daikin-china.com.cn\/wp-content\/essay-bank.html\" title=\"uk best essays\">uk best essays<\/a><\/div>\n<div><a href=\"http:\/\/www.spanking-news.com\/wp-content\/write-essay-for-me.html\">article writers<\/a><\/div>\n<div><a href=\"http:\/\/healthinsuranceinfo.net\/newsyoucanuse\/female-viagra-uk\/\" title=\"purchase female viagra uk\">purchase female viagra uk<\/a><\/div>\n<p> If you don\u2019t have Google Analytics installed on your website, here are 3 reasons why you should.<\/p>\n<p><strong>1.\u00a0 It\u2019s Free. <\/p>\n<div><a href=\"http:\/\/www.habawaba.com\/?p=3628\" title=\"viagra without a prescription\">viagra no perscription usa<\/a><\/div>\n<p><\/strong> Just go to <a class=\"wp-oembed\" title=\"Google Analytics\" href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\">Google Analytics<\/a> and click on the \u201cSign Up Now\u201d link to get started. Google will provide you with the customized html tracking code for your website. Just copy the code and paste it onto every page of your website, just before the &lt;\/head&gt; tag on each page .<\/p>\n<p><a title=\"viagra north shore\" href=\"http:\/\/askthescienceguru.com\/viagra-north-shore\">viagra north shore<\/a><\/p>\n<p>There\u2019s also a very helpful video Product Tour to get you acquainted with all the features &amp; benefits of using Google Analytics to track the traffic to your website.<a href=\"http:\/\/area.east-inflatables.com\/Cat-Australia-33-b0.html\">Australia<\/a><\/p>\n<p><strong>2.\u00a0 \u201cSee\u201d your traffic.<\/strong> With Google Analytics installed on your website, you can then log-in to your Google Account and see how many people visit your website each day and, most importantly, <em>where<\/em> they came from. See how many people came to your website from <a href=\"http:\/\/www.east-inflatables.com\/China\/category-8-b0.html\">chong qi zhang peng<\/a>:<\/p>\n<ul>\n<li>a search on Google, Yahoo, Bing or other search engines<\/li>\n<\/ul>\n<ul>\n<li>clicking on an ad in a Pay-Per-Click Search Engine Ad Campaign you\u2019re running<\/li>\n<\/ul>\n<ul>\n<li>Facebook, Twitter, Yelp or LinkedIn<\/li>\n<\/ul>\n<ul>\n<li>a link from another website (perhaps an online directory or industry association listing or press release article)<\/li>\n<\/ul>\n<ul>\n<li>or \u201cDirect\u201d traffic (those who already knew your URL and typed it into their web browser to go directly to your website)<\/li>\n<\/ul>\n<p>Why is this important? It makes it easy to see which sources generate the most traffic for your site. This provides insight into what types of online &amp; offline promotion you <em>should<\/em> be doing in the future to boost more traffic to your site. It also makes it easy to track &amp; correlate spikes in traffic with specific promotional efforts you\u2019re currently using in order to measure which efforts produce the most effective and cost efficient results.<\/p>\n<p><strong>3.\u00a0 Know what they do <em>after<\/em> they get to your website.<\/strong> Google Analytics will show you how many pages the average visitor viewed, which pages they looked at, how long they stayed on your site and from which pages they most commonly exited your site.<\/p>\n<p>Why is this important? You\u2019ll quickly learn which of your webpages provide the information most of your website visitors are most interested in (e.g., your Products &amp; Services page, your About Us page, your Warranty page, your Contact Us page, etc.). Your Top 4 or 5 most-viewed webpages are where you want to \u201cput your best foot forward\u201d. That is, place your most important information (i.e., your \u201cSelling Message\u201d) on those pages.<\/p>\n<p>For example, most small business owners make the common mistake of putting <em>all<\/em> of their client testimonials on <em>one<\/em> webpage, usually entitled \u201cClient Testimonials\u201d. These testimonials (along with videos, awards, certifications, prestigious memberships, etc.) are all part of your \u201cSelling Message\u201d that is necessary to convert your website \u201c<em>visitors<\/em>\u201d into \u201c<em>new customers<\/em>\u201d (or at least \u201c<em>hot sales prospects<\/em>\u201d). So, rather than putting all of your client testimonials, awards, videos, etc. on one webpage, you need to \u201csprinkle\u201d them throughout the Top 4 or 5 most-viewed webpages where they\u2019ll be <em>most likely seen<\/em> by the <em>majority<\/em> of your visitors. Yes, even the \u201cContact Us\u201d page needs at least one client testimonial or mention of an award.<\/p>\n<p>If you\u2019re running a Pay-Per-Click Search Engine Ad Campaign, you\u2019ll be able to see what your visitors from your ad campaign do <em>after<\/em> they land on your site. Most importantly , you\u2019ll be able to see which pages they go to <em>next<\/em>. Do they go where <em>you<\/em> want them to go &#8211; to the Order Now page, the Try Our 30-Day Free Trial page, the Product Demo page, the Sign Up for our monthly Email form or perhaps the online Request More Info form? If not, then you\u2019ll know exactly what to do <em>next<\/em> to improve the quality of your Ad Landing Page in order to direct the ad traffic to the \u201cright\u201d pages on your website.<\/p>\n<p><strong>For More Information<\/strong><\/p>\n<p>For more detailed information on Internet Marketing, see the 1-Hour Online Course <a class=\"wp-oembed\" title=\"ASOE Course A08\" href=\"http:\/\/theasoe.com\/courses.php?sid=&amp;c=19\" target=\"_blank\"><span class=\"wp-oembed\"><strong>A08: Internet Marketing &#8211; Overview of the Basics<\/strong><\/span><\/a> and the 1-Hour Online Course <a class=\"wp-oembed\" title=\"ASOE Course E04\" href=\"http:\/\/theasoe.com\/courses.php?c=20\" target=\"_blank\"><strong>E04: Internet Marketing- Search Engine Marketing Advanced<\/strong><\/a>. Both courses are taught by the author of this blog post, W. Lee Steele, owner of <a class=\"wp-oembed\" title=\"Strategic Insight\" href=\"http:\/\/www.strategicinsight.com\" target=\"_blank\">Strategic Insight<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics is a great way to track the traffic to your viagra super active website. uk best essays article writers purchase female viagra uk If you don\u2019t have Google Analytics installed on your website, here are 3 reasons why &hellip; <a href=\"https:\/\/www.theasoe.com\/blog\/?p=34\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":35,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[11,12,18,13,14,15,16,19,17],"_links":{"self":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/34"}],"collection":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34"}],"version-history":[{"count":35,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":1298,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/34\/revisions\/1298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/35"}],"wp:attachment":[{"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}