The perceived value approach to franchising is a comprehensive system of integrating the expectations of the franchisee with the goals of the franchisor. Every franchisor should be concerned about the value that the franchisee believes (in other words \u201cperceives\u201d) he\/she is receiving for the royalties paid. Contractual obligations are one thing, but a properly managed franchise system can put the Franchise Agreement aside, and hopefully never looked at until it\u2019s time for renewal, because the franchisee perceives the value received is worth more than the royalties paid.
\nPerceived value is a matter of trust, once it is broken it can take years to repair. At Franchise Integration we are experts at establishing and maintaining that trust and allowing our clients to build strong companies with a minimum of conflict.<\/p>\n","protected":false},"excerpt":{"rendered":"
The perceived value approach to franchising is a comprehensive system of integrating the expectations of the franchisee with the goals of the franchisor. Every franchisor should be concerned about the value that the franchisee believes (in other words \u201cperceives\u201d) he\/she … Continue reading