Just read a blog posting in another publication about a dayspa owner who, to finance his expansion of the spa, started matching gift certificates with his own. The first time he tried it, he sold $85,000 worth of gift certificates, and he kicked in aother $85,000.<\/p>\n
The second time he tried it, which was in between the Thanksgiving and Chrismas holidays, he raised another $92,000, and, of course, ponied up another $92,000 of his own.<\/p>\n
No telling what he’s gonna do for Mother’s Day, but I did suggest that he do the matching process again….he’s got just about enough time. We’ll see if he reaches out to us.<\/p>\n
But, IMHO, this is a really creative financing method.<\/p>\n","protected":false},"excerpt":{"rendered":"
Match gift certificates from your own pocket! Continue reading