When Your Customer Isn’t Who You Expected

Maura McCarthy, posting in Inc.com, had a good article about what to do when your customers, or a part of them, seems to be changing. Should you ignore them? Should you embrace them and pivot (a term we found charming) your entire company? We opt for the latter, but draw your own conclusions: http://inc.com/maura-mccarthy/when-your-customer-is-not-who-you-expected.html

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