{"id":976,"date":"2014-05-29T13:47:59","date_gmt":"2014-05-29T20:47:59","guid":{"rendered":"http:\/\/theasoe.com\/blog\/?p=976"},"modified":"2014-05-29T13:47:59","modified_gmt":"2014-05-29T20:47:59","slug":"cut-the-false-advertising-prosper-com","status":"publish","type":"post","link":"http:\/\/www.theasoe.com\/blog\/?p=976","title":{"rendered":"Cut the False Advertising Prosper.com"},"content":{"rendered":"<p>We are always looking for financial institutions that are actively lending to small business, as we define it, which is under about $5MM in revenues per year, because so few are. Even though these businesses account for over 50% of US employment and economic activity.<\/p>\n<p>So, when we heard a prosper.com ad on the radio, we recommended them to one of our clients as a place to look.<\/p>\n<p>We also tried to apply for a $10,000 business loan, even though we don&#8217;t need it. The first flag should have been that prosper.com treats all business loans $10,000 and under as personal loans, and uses personal credit scores to evaluate the loans. This is nonsense for a business loan.<\/p>\n<p>C&#8217;mon man. It wouldn&#8217;t be rocket science for these people to say &#8216;submit your latest business p&amp;l and balance sheet to prosper, and we&#8217;ll get back to you in less than 24 hours&#8217;. And to put this in their ad. And to stop advertising on the Fox Business Channel.<\/p>\n<p>There&#8217;s an old adage in marketing that the delivery of the service should match what the advertising promises.<\/p>\n<p>Looks like prosper.com hasn&#8217;t learned this lesson.\u00a0\u00a0Let&#8217;s hope someone from prosper.com reads this blog and responds. It would be worth their while.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are always looking for financial institutions that are actively lending to small business, as we define it, which is under about $5MM in revenues per year, because so few are. Even though these businesses account for over 50% of &hellip; <a href=\"http:\/\/www.theasoe.com\/blog\/?p=976\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,7],"tags":[745,169],"_links":{"self":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/976"}],"collection":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=976"}],"version-history":[{"count":1,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":977,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/976\/revisions\/977"}],"wp:attachment":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}