Aside from a grammar error in the title, this was a pretty good article in firstround.com.<\/p>\n
But, we have a few comments (or we wouldn’t blog about it)<\/p>\n
1. The usual lack of consideration for perceptual pricing, i.e., how much do your customers think your product or service is worth?<\/p>\n
2. No consideration of market segmentation….you might be able to charge higher prices in some segments by adding a few bells and whistles.<\/p>\n
3. No consideration of b2b pricing…..everything in the article was retail oriented.<\/p>\n
4. No consideration of online pricing; you have to integrate it with your on-ground stores, if you have them.<\/p>\n
5. We cover pricing (with all of the above) in our course A02 at www.theasoe.com<\/a><\/p>\n Well, maybe it wasn’t such a good article, reviewing the above defects. But, the link is http:\/\/firstround.com\/article\/don’t-leave-money-on-the-table-with-this-crash-course-in- pri<\/a>cing<\/p>\n","protected":false},"excerpt":{"rendered":" Aside from a grammar error in the title, this was a pretty good article in firstround.com. But, we have a few comments (or we wouldn’t blog about it) 1. The usual lack of consideration for perceptual pricing, i.e., how much … Continue reading