{"id":650,"date":"2012-11-13T09:41:33","date_gmt":"2012-11-13T16:41:33","guid":{"rendered":"http:\/\/theasoe.com\/blog\/?p=650"},"modified":"2012-11-13T09:41:33","modified_gmt":"2012-11-13T16:41:33","slug":"the-somewhat-surprising-state-of-online-advertising-new-data","status":"publish","type":"post","link":"http:\/\/www.theasoe.com\/blog\/?p=650","title":{"rendered":"The Somewhat Surprising State of Online Advertising (New Data)"},"content":{"rendered":"<p>When this post came out in <a href=\"mailto:blog@hubspot.com\">blog@hubspot.com<\/a>, written by Corey Eridon, we thought it was interesting, so we asked our internet marketing guru, Lee Steele, to comment, because these guys at HubSpot get a little fevered at times. Here&#8217;s what Lee said:<\/p>\n<p>The survey results are pretty much what I would expect. Marketers LOVE ads, consumers HATE ads. No surprise there.<\/p>\n<p>And yes, television is still King. You can&#8217;t beat the combination of the spoken word, beautiful visuals, supported by emotional music. And it&#8217;s in your face &#8211; the TV commercial interrupts your TV show, but you&#8217;re too lazy to change the channel, or mute the sound.<\/p>\n<p>A recent study by Wordstream showed that of the 21 typcial listings on a Google Search Results page (11 paid ads + 10 organic listing chosen by Google), the Top 3 listings (at the TOP of the page) generated 41% of all the clicks on the page. People react to (click on) online ads without even knowing they&#8217;re ads. That&#8217;s why Pay-Per-Click Ads are so effective, efficient and generate a very good return on (advertising) investment for advertisers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>pay per click ads are still about the most effective form of advertsing around  <a href=\"http:\/\/www.theasoe.com\/blog\/?p=650\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[449,447,18,241,446,13,448],"_links":{"self":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/650"}],"collection":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=650"}],"version-history":[{"count":2,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":652,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions\/652"}],"wp:attachment":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}